How B2C innovations create opportunities for B2B

How B2C innovations create opportunities for B2B

In recent years, innovations in B2C buying technology have been huge, with B2B purchasing trailing behind. Now, with more than 80% of B2B buyers using mobile1, procurement departments are under pressure to build their digital presence and to find new ways to meet buyers' changing expectations. 

In recent years, innovations in B2C buying technology have been huge, with B2B purchasing trailing behind. Now, with more than 80% of B2B buyers using mobile1, procurement departments are under pressure to build their digital presence and to find new ways to meet buyers' changing expectations. 

These forces driving B2B buyers to digital and traditionally B2C purchasing methods are putting pressure on maverick spend – in particular tail spend – leading to a lack of visibility and control, contract value leakage, and other procurement challenges. But new practices and B2B technology are catching up fast, pioneering ways to maintain necessary control without sacrificing convenience.

This Supply Management Insider webinar, in partnership with Amazon Business, will explore the following:

  • Consumer expectations leading the way
  • Changes in B2B buying including online, mobile and demographic trends
  • Tail spend challenges 
  • A case study from Tarmac discussing how they are increasing spend visibility and the journey they are undergoing to offer their employees a better experience.
  • Audience Q&A

1 The Boston Consulting Group, Mobile Marketing and the New B2B Buyer, 2017

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Amazon Business

Speakers

Jacki  Buist (moderator) Jacki Buist (moderator) Deputy Editor, Supply Management magazine
Molly Dobson Molly Dobson Head of Enterprise Customer Success Amazon Business UK Bio
Claire Hull Claire Hull Procurement Delivery Manager Tarmac Bio
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