How B2C innovations create opportunities for B2B
In recent years, innovations in B2C buying technology have been huge, with B2B purchasing trailing behind. Now, with more than 80% of B2B buyers using mobile1, procurement departments are under pressure to build their digital presence and to find new ways to meet buyers' changing expectations.
In recent years, innovations in B2C buying technology have been huge, with B2B purchasing trailing behind. Now, with more than 80% of B2B buyers using mobile1, procurement departments are under pressure to build their digital presence and to find new ways to meet buyers' changing expectations.
These forces driving B2B buyers to digital and traditionally B2C purchasing methods are putting pressure on maverick spend – in particular tail spend – leading to a lack of visibility and control, contract value leakage, and other procurement challenges. But new practices and B2B technology are catching up fast, pioneering ways to maintain necessary control without sacrificing convenience.
This webinar, in partnership with Amazon Business, will explore the following:
- Consumer expectations leading the way
- Changes in B2B buying including online, mobile and demographic trends
- Tail spend challenges
- A case study from Tarmac discussing how they are increasing spend visibility and the journey they are undergoing to offer their employees a better experience.
- Audience Q&A
1 The Boston Consulting Group, Mobile Marketing and the New B2B Buyer, 2017
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Prior to her role with Amazon Business, she was Head of Buying for European Business, Industrial, and Scientific Supplies and Category Leader for Amazon’s Luggage and Travel business. Molly has her MBA from London Business School and has also worked for Marks & Spencer, Coca-Cola, and Gap Inc.
Claire is the Procurement Delivery Manager for Tarmac and has a broad experience in national supply chain management, stakeholder engagement and delivering change programmes. In her role, Claire is responsible for the processes, reporting and control that supports the Procurement function in Tarmac. Providing a strategic framework linking procurement category management and operations engagement, her team manages supplier assurance processes including accreditation, performance data and analysis. Claire and the team also support various optimisation programmes to ensure continuous improvement and the delivery of procurement excellence for stakeholders and customers.
Before joining Tarmac in 2015, Claire spend 9 years with Balfour Beatty in a number of roles including Design Management and Project Management before moving into Supply Chain Management for the Construction and Civil Engineering sectors.